Teach, coach and model how to interpret and measure data. Examples of this is: Establish operational definitions of behavior; Distinguish among direct, indirect, and product measures of behavior; Measure occurrence (e.g., count, frequency, rate, percentage); Measure temporal dimensions of behavior (e.g., duration, latency, interresponse time);Measure form and strength of behavior (e.g., topography, magnitude);  Measure trials to criterion; Design and implement sampling procedures (i.e., interval recording, time sampling); Evaluate the validity and reliability of measurement procedures; Select a measurement system to obtain representative data given the dimensions of behavior and the logistics of observing and recording; Graph data to communicate relevant quantitative relations (e.g., equal-interval graphs, bar graphs, cumulative records); Interpret graphed data.

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